The journal
Concrete advice — speed, dual-market SEO, conversion — for St Martin and St Barts businesses.
Latest article
Today's hours, day beds, the menu and a booking button. What a beach bar has to show in one screen to win the customer already on the beach.
Read the article →A real share of your customers and your neighbours searches in Spanish. When a third language actually pays, and how to add it without doubling the site.
Your clients are not shopping for a treatment, they are shopping for a slot. What a practitioner's website must show to turn a search into a kept appointment.
Your web address takes two minutes to choose and stays with you ten years. Which extension for a business in St Martin or St Barts, and the traps to avoid.
In high season, "sorry, we're full" hands a paying enquiry to your competitor. How your site can capture that demand instead of throwing it away.
A deposit taken on your own site turns an intention into a booking. What it costs, how much to ask for, and what belongs next to the button.
Publishing your rates feels risky. It is what filters your enquiries and wins the quotes. How to put a price on your site without boxing yourself in.
Villa guests look for their private chef days before they land. Here is the website that turns that Sunday night search into a booking instead of a commission.
On these islands, an address is not enough to get a customer to your door. The four things a "Find us" page needs to actually bring someone in.
A website is three separate pieces, and they can have three different owners. The two minute test that tells you whether your domain is in your name.
Social media talks to people who already know you. Here are the three things it will never do for you, and how to make it work alongside a real site.
The real timeline for a website is not development time. Here is where the weeks actually go, and how to be live before the November flights land.
AI assistants recommend island businesses every day. What makes them cite your website instead of a directory, and what you can check tonight.
Closing while the island is quiet? The website, Google listing and booking settings that prevent wasted trips and fill your calendar for reopening day.
Before high season, set up four simple counters on your site: calls, WhatsApp, bookings, directions. By April you will finally know what it earns you.
A quote sent from a Gmail account earns less trust and lands in spam more often. Why an address on your own domain matters in St Barts and St Martin, and how to set it up.
Your customers book their car before they land, from their sofa. The four things they look for first, and the booking flow that turns a visit into a confirmed rental.
Your guests leave delighted and never write a word. The right moment, the line that works, the link that removes the chore and the shortcuts that cost you.
A client swears they wrote to you weeks ago and nothing ever arrived. The four places an enquiry vanishes in silence, and the three minute test that settles it.
Before every arrival, an island hotel retypes the same answers on WhatsApp. Here is the page that writes them once and sells your extras along the way.
On these islands a boutique's customer leaves with a suitcase. Here is how a website turns an in-store sale into a second sale, six weeks later.
The platforms take 15 to 25 % of each stay. Here is what an accommodation website has to do to win a share of those bookings back direct.
The off-season is the only window to rebuild your website without losing bookings. Here is the backwards calendar to be live and indexed before November.
Subscriptions, opaque quotes, fixed price packs. What a website really costs on our islands, what moves the bill, and the grant that can cut it in half.
Excursions, diving, boat charter: how your site turns a weather question into a firm booking, instead of handing your margin to a booking platform.
A photo straight off a phone weighs 4 MB and brings your page to its knees. How to keep images that sell the island without making US guests wait.
Plumbing, electrical, AC, pools: what a trades website must do in St Martin and St Barts to turn an emergency into a booked job.
A proper WhatsApp link asks less of a guest than any contact form. The link format, the prefilled message, the business profile: all of it ships today.
A translate button doesn't make your site exist in another language. Here's how to get real indexed pages in English and French, and win both searches.
From June to November your site works alone. Here's how it stays up with no server to babysit, and the two things to prepare before you need them.
Before they ever reach your site, travelers see your Google profile. Photos, reviews, hours, a booking button — here's how to turn it into a client machine.
Every night booked through a platform leaves a commission behind. Here's how a well-built villa website wins back the direct booking — and the margin.
A readable menu, booking without obstacles, native English. What a restaurant website must do in St Martin — and the mistakes costing you covers every night.
High season is won in the summer. Seven concrete — and quick — checks so your website turns November searches into bookings.
Most St Martin and St Barts websites are hosted in mainland France. The result — 6 to 8 seconds of waiting for your American customers. Here's the concrete explanation, and the fix.
These articles describe how we work. If your website deserves the same care — let’s talk.
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