The journal
Concrete advice — speed, dual-market SEO, conversion — for St Martin and St Barts businesses.
Latest article
On these islands a boutique's customer leaves with a suitcase. Here is how a website turns an in-store sale into a second sale, six weeks later.
Read the article →The platforms take 15 to 25 % of each stay. Here is what an accommodation website has to do to win a share of those bookings back direct.
The off-season is the only window to rebuild your website without losing bookings. Here is the backwards calendar to be live and indexed before November.
Subscriptions, opaque quotes, fixed price packs. What a website really costs on our islands, what moves the bill, and the grant that can cut it in half.
Excursions, diving, boat charter: how your site turns a weather question into a firm booking, instead of handing your margin to a booking platform.
A photo straight off a phone weighs 4 MB and brings your page to its knees. How to keep images that sell the island without making US guests wait.
Plumbing, electrical, AC, pools: what a trades website must do in St Martin and St Barts to turn an emergency into a booked job.
A proper WhatsApp link asks less of a guest than any contact form. The link format, the prefilled message, the business profile: all of it ships today.
A translate button doesn't make your site exist in another language. Here's how to get real indexed pages in English and French, and win both searches.
From June to November your site works alone. Here's how it stays up with no server to babysit, and the two things to prepare before you need them.
Before they ever reach your site, travelers see your Google profile. Photos, reviews, hours, a booking button — here's how to turn it into a client machine.
Every night booked through a platform leaves a commission behind. Here's how a well-built villa website wins back the direct booking — and the margin.
A readable menu, booking without obstacles, native English. What a restaurant website must do in St Martin — and the mistakes costing you covers every night.
High season is won in the summer. Seven concrete — and quick — checks so your website turns November searches into bookings.
Most St Martin and St Barts websites are hosted in mainland France. The result — 6 to 8 seconds of waiting for your American customers. Here's the concrete explanation, and the fix.
These articles describe how we work. If your website deserves the same care — let’s talk.
Quote within 24h →