The visitor who cannot find your price does not write to you

A couple in Houston is planning a February trip. Three tabs open, three operators on the same island. The first shows a price per person and what it includes. The second says "contact us for a quote". The third says nothing at all.

They write to the first one. Not because it is the cheapest, but because it is the only one they can compare without emailing a stranger.

Should you show your prices on your website?

Yes, in almost every case. A visitor who cannot find a ballpark figure goes looking elsewhere instead of writing to you, and you will never know they came by. A published price does not cost you customers: it costs you the enquiries you would not have converted, and it brings the others in already agreed on the budget.

It is the rule we hold ourselves to. Our five packs run from €1,890 to €6,990, in plain text, and we lay out the reasoning in our article on what a website really costs in St Martin. A published price costs us a few tyre kickers a month. It wins us the meetings where the client opens with "I know what it costs, let's talk about the site".

"My competitor will see my prices"

They already know them. On an island where everyone works twenty minutes from everyone else, your neighbour has called your number, or one of your clients told them. The person your silence protects does not exist. The one it scares off flies in next February.

The honest version of the objection is different: you do not want to be picked on price alone. That is fair, and the answer is not to hide the figure, it is to surround it. A bare number invites a raw comparison. A number with what it includes, what it excludes and how long delivery takes gets compared on something other than the amount.

Three ways to publish a price without boxing yourself in

The flat price. A standardised service, one number. It is the most effective and the most binding: you have to be able to hold it.

The entry price. "From", with a real example right next to it: this service, this volume, this amount. The trap is an orphan "from" with no example, which tells nobody anything and reads like a hedge.

The range. A floor, a ceiling, and the two or three factors that move the needle. This is the right format for bespoke work, as long as the range stays tight. Spread it from one to four and it stops meaning anything.

In all three cases, write down what is not included and what you do not do. "I don't take jobs under two hours" saves you ten exchanges a season that were never going anywhere.

Euros or dollars?

Both, when your clientele is American. Your visitor in Houston is not going to convert in their head: they want to know whether it fits their budget, right now. A main figure in your billing currency, an indicative equivalent in brackets, and one line stating which currency you actually charge in. That is all it takes, and we build it in by default on charter and water sports websites, where the guests who book earliest are the ones counting in dollars.

One detail that quietly costs bookings: a price shown in a single currency without saying which one. "120" on a bilingual page leaves the visitor guessing. Write the symbol.

The price an answer engine can quote

When someone asks an AI what a given service costs on the island, the machine can only repeat figures that exist as text on a page. A rate locked inside an image, a PDF or behind a form is unreadable, and the competitor who writes it in plain text becomes the default answer.

This is not a ranking promise, it is an entry condition: nobody quotes a price they cannot read.

Where to start

Run the test this week. Borrow someone's phone, open your site, and look for a price. If you cannot find one in two minutes without using the menu, neither can your visitor.

Then publish a single figure, the one you are sure of: your most common service, its rate, what it covers. One accurate number you can stand behind beats a full grid you will never dare to update.

Our website pricing is public, or get your quote within 24 hours.