St Martin · St Barts
OTAs fill rooms, but they bill for it. A good hotel website does the opposite: it turns the reputation you already have into bookings that cost nothing.
A traveller who finds you on Booking often looks up your own site before paying — that’s the moment they compare. If they find slow photos and a button that sends them back to Booking, the commission is already lost.
Room pages that sell (HD galleries served fast, copy written natively in English for the American market), a direct booking engine, and Schema.org Hotel markup that helps Google surface your rates. All of it tested booking by booking before launch.
On an average stay, the OTA commission is worth one to two nights. One direct booking a week pays the site back in two months — that’s the Hospitality pack’s math, published upfront.
Boutique hotels, spas, concierges
OTAs take 15–20%. One direct booking/week = paid back in 2 months.
Proof by the concierge demo: vetiver.studiolagon.com — restrained, bilingual, live.